Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

B2B POSITIONING & SALES ENABLEMENT CASE STUDY

XroadMedia

How Marketlyft helped XRoad Media turn a complex product story into clearer positioning and practical sales and marketing direction

Start Nurturing Leads

About XroadMedia

XroadMedia helps media companies, operators, broadcasters and streaming services deliver smarter content discovery through flexible personalisation technology. Its solutions support recommendations across video, audio, live TV, VOD, articles and other entertainment formats, helping customers improve discovery, engagement and content performance while maintaining control over their editorial and business priorities.

Learn more about XroadMedia

The Challenge

XroadMedia had a mature personalisation platform, deep technical expertise and strong market knowledge. But its value was not always easy for prospects to understand.

Personalisation is often seen as “just recommendations” or a nice-to-have feature, rather than a business-critical capability. Some prospects underestimated the complexity of building it in-house, while others had been disappointed by previous providers, making them cautious about investing again.

XroadMedia wanted to sharpen its positioning, clarify its ideal customer focus and pressure-test its current sales and marketing activity against external benchmarks. The team was looking for an independent view of its current sales and marketing activity, including where best practice could be applied and where fresh ideas could strengthen future prospect conversations.

The Solution

Marketlyft delivered a structured, collaborative workshop to help XroadMedia connect its technical strengths to the commercial priorities of its buyers.

Together, the teams explored XroadMedia’s market opportunity, ICPs, buyer pain points, competitive landscape, product strengths and sales process. The workshop focused on the questions that matter most when complex technology needs to become a clearer growth story:

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  • Who should we prioritise?
  • What problems are buyers really trying to solve?
  • What objections stop deals from moving forward?
  • How do we explain the value beyond product features?
  • Where can Xroad Media stand apart from larger, more established competitors?

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The process helped XroadMedia clarify its value beyond traditional content recommendations, including its role in supporting engagement, content ROI, operational efficiency, editorial control and long-term flexibility.

Marketlyft also helped the team shape messaging for different levels of market awareness: prospects without a personalisation solution, companies considering whether to build or buy, and organisations looking to replace an existing provider.

Key areas covered included:

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  • ICP focus across operators, broadcasters, streaming services and emerging FAST opportunities
  • Buyer objections around integration, privacy, legacy systems, previous investment and ROI
  • Competitive positioning around flexibility, transparency, ease of adjustment and editorial control
  • The role of demos, case studies and sales enablement in moving prospects from interest to confidence
  • Messaging that reframes personalisation as a strategic capability, not just a recommendation feature

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✔

Clarified brand positioning

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Refined ICP and messaging direction

✔

Identified sales and marketing growth opportunities

The Result

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XroadMedia came away from the workshop with a clearer, stronger foundation for future sales and marketing activity.

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Marketlyft helped the team turn a complex personalisation story into messaging that speaks more directly to the priorities of operators, broadcasters and streaming services. The process connected XroadMedia’s product strengths to the real questions buyers ask around adoption, control, integration, ROI and competitive differentiation.

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With clearer messaging themes, stronger competitive insights and a sharper understanding of buyer objections, XroadMedia is now better equipped to explain its value, qualify opportunities and support prospects in seeing personalisation as a business-critical capability.

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Marketlyft helped us step back from the detail, challenge how we explain our value and turn a complex product story into clearer positioning and practical sales and marketing direction. It was very valuable to get outside expertise, we're so grateful for the guidance from Madelon and Beccy, it was a great session, fun and useful!

Lydia Bird

Marketing and Communications Director at XroadMedia

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