Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

B2B STRATEGY & ALIGNMENT CASE STUDY

CinemaNext

Defining strategic priorities and forward-looking vision

Start Nurturing Leads

About CinemaNext

CinemaNext is the leading cinema services company in Europe, Africa, Middle East and North America, providing audio, projection, seating, and integrated technology solutions to exhibitors worldwide. With innovative offerings like CinemaNext Theatre Management System (TMS) and PAA40+ Automation Adapter for smart control and real-time energy monitoring of cinema operations, the company helps operators deliver cutting-edge movie experiences.

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Discover CinemaNext

Challenge

CinemaNext needed greater focus and alignment across its international operations. The leadership team wanted a unifying mission and vision to guide decisions, sharper positioning for a diverse portfolio, and clarity on where to prioritise growth and profitability. The challenge was not only defining who the company is today, but ensuring it could capture tomorrow’s opportunities.

Solution

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Marketlyft designed and facilitated a two-day strategic workshop to give clarity, alignment, and a forward-looking plan.

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Day 1: Foundations & Insights
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● Mission & Vision: Turned draft ideas into a shared direction the CinemaNext team could confidently adopt.
● Marketing Review: Assessed customer-facing materials to highlight strengths and gaps in brand positioning, while also refining the overall marketing strategy, including messaging and market presence.
● Business Goals: Defined measurable priorities around revenue growth, improved profitability, and cross-country collaboration, giving the team focus.
● Product Portfolio Mapping: Defined the unique value of each core offering, ensuring the company can present a sharper story to the market.
● Sales & SWOT Analysis: Compared CinemaNext against competitors and refined a practical SWOT that can guide future decision-making.
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Day 2: Forward-Looking Vision
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● Built a five-year picture of CinemaNext’s future state and identified the milestones to get there.
● Explored the trends reshaping the cinema industry and positioned CinemaNext to stay ahead.
● Concluded with an agreed set of strategic priorities that help CinemaNext seize future opportunities.

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✔

Unified mission and vision across markets

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Clear goals for growth and profitability

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Future-ready roadmap & sharper product story

Result

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The workshop gave CinemaNext practical clarity and alignment. A unifying mission and vision now guide decision-making across markets, ensuring the company pulls in the same direction. Clearly defined goals around growth, profitability, and collaboration provide a practical focus for investment and resource allocation.

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By mapping its product portfolio and sharpening the value story, CinemaNext is better equipped to communicate its strengths to customers and stand out in a competitive market. The marketing strategy review offered a fresh perspective, highlighting opportunities to differentiate through stronger content, thought leadership, and more effective campaigns.
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Most importantly, the collaborative format of the workshop ensured the roadmap was shaped by the leadership team themselves, creating ownership and momentum for action. CinemaNext left with a clear identity for today and a confident plan to capture tomorrow’s opportunities.

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"The workshop gave us the chance to step back and align as a team. Marketlyft challenged our thinking and guided the conversation, and we left with a clearer sense of direction and a practical plan we can put into action.”

Donald McGarva

CEO, CinemaNext

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