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GROWTH MARKETING EXPERTS
Meet The Team Behind Marketlyft
A Team That Feels Like Part of Yours
Explore Our ServicesWe started Marketlyft because we kept meeting B2B companies pouring time and budget into marketing that wasn’t driving real growth. Campaigns looked good on paper, but they weren’t delivering results. Sales and marketing teams felt misaligned. And too often, the strategy never made it off the slide deck.
We believed there was a better way - one rooted in clarity, collaboration, and a bit less noise.
From day one, we’ve focused on doing the work alongside our clients. We don’t just advise; we roll up our sleeves and get stuck in. Our team brings deep experience in growth marketing, demand generation, and sales enablement. We know what it takes to build systems that scale. And we stay curious, keep refining, and tailor every step to what will drive the best outcomes for your business.
We’re big believers in purposeful innovation too. That means using data, automation, and personalization to create campaigns that genuinely perform - not adopting the latest tech for the sake of it, but because it helps us deliver measurable results. Every strategy we create is grounded in insight and built to evolve with your business.
We always want to be the kind of team we’d want to work with: honest, hands-on, and invested in your success. No fluff. No ego. Just smart, tailored marketing that helps you grow - today and in the long term.
Meet the Founders
Madelon Olsthroorn
A marketing strategist and execution powerhouse, Madelon specializes in demand generation, campaign execution, and sales enablement. With a deep understanding of market dynamics, she crafts high-impact strategies that turn marketing into measurable business growth, helping Marketlyft’s clients reach the right customers and drive long-term success.
Lead Generation | Marketing Strategy | CRM Optimization
Martijn van Horssen
As the co-founder of Marketlyft and former CEO of 24i, Martijn is a visionary entrepreneur and tech leader. Passionate about AI-driven marketing and scalable growth strategies, he helps businesses navigate the evolving landscape with smart, data-driven solutions that create new opportunities and drive sustainable growth.
B2B Growth Strategy | AI in Marketing | Sales & Marketing Alignment
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Your Growth Team
Marketlyft is powered by a team of experienced specialists who turn strategy into measurable results
“Committed to driving success, one strategy at a time.”
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“I went from competitive chess to triathlons—it's easier to justify my burger obsession that way.”
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"Helping businesses thrive with innovation and expertise."
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"My LinkedIn doesn’t say it, but I’m also a part-time Lego engineer at home."
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"Bringing ideas to life, one project at a time."
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"Focused on results, driven by creativity."
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"Building growth stories with passion and precision."
“Committed to driving success, one strategy at a time.”
“Passionate about creating solutions that fuel growth.”
"Helping businesses thrive with innovation and expertise."
"Turning challenges into opportunities."
"Bringing ideas to life, one project at a time."
"Focused on results, driven by creativity."
"Building growth stories with passion and precision."
What We Stand For
We use our experience thoughtfully and practically, always prioritising what’s right for our clients over what’s easy or convenient.
We work openly and respectfully with our clients and each other across cultures and time zones to stay aligned and collaborative.
We stay curious, adopt innovative technology that’s useful, and keep improving with intent to drive real results.
Let’s Talk
Looking for a results-driven digital marketing agency? Contact us today to see how we can grow your business.
