GROWTH MARKETING EXPERTS

Meet The Team Behind Marketlyft

A Team That Feels Like Part of Yours

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Marketing is only successful when it delivers real, measurable results. That’s why we don’t just consult—we collaborate, execute, and refine to turn marketing into a true growth engine.

With decades of experience in growth marketing, demand generation, and sales enablement, we bridge the gap between marketing and sales, ensuring every campaign drives meaningful impact. We remove the guesswork, simplify the process, and provide practical, results-driven solutions tailored to your business.

More than consultants, we’re partners - working alongside you to scale growth strategically, backed by data, and built for long-term success.

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Meet the Founders

Predictable pipelines. Higher-quality leads. Less guesswork.

Martijn van Horssen

Co-Founder | Business Strategist & AI Evangelist

As the co-founder of Marketlyft and former CEO of 24i, Martijn is a visionary entrepreneur and tech leader. Passionate about AI-driven marketing and scalable growth strategies, he helps businesses navigate the evolving landscape with smart, data-driven solutions that create new opportunities and drive sustainable growth.

Expertise :

B2B Growth Strategy | AI in Marketing | Sales & Marketing Alignment

Madelon Olsthroorn

Co-Founder | Experienced CMO Growth Marketer & Demand Gen Expert

A marketing strategist and execution powerhouse, Madelon specializes in demand generation, campaign execution, and sales enablement. With a deep understanding of market dynamics, she crafts high-impact strategies that turn marketing into measurable business growth, helping Marketlyft’s clients reach the right customers and drive long-term success.

Expertise :

Lead Generation | Marketing Strategy | CRM Optimization

Your Growth Team

Marketlyft is powered by a team of experienced specialists who turn strategy into measurable results

Beccy Johnston
CEO & Owner

“Committed to driving success, one strategy at a time.”

Jan Romanak
Developer

“Passionate about creating solutions that fuel growth.”

Robert Jan Blaauw
Marketing Manager

"Helping businesses thrive with innovation and expertise."

Lucie Hamon
Co - Founder

"Turning challenges into opportunities."

Narek
Co - Founder

"Bringing ideas to life, one project at a time."

Bart Van Teutem
Bart Van Teutem

"Focused on results, driven by creativity."

Hayley Barnes
CEO & Owner

"Building growth stories with passion and precision."

Beccy Johnston
CEO & Owner

“Committed to driving success, one strategy at a time.”

Jan Romanak
Developer

“Passionate about creating solutions that fuel growth.”

Robert Jan Blaauw
Marketing Manager

"Helping businesses thrive with innovation and expertise."

Lucie Hamon
Co - Founder

"Turning challenges into opportunities."

Narek
Co - Founder

"Bringing ideas to life, one project at a time."

Bart Van Teutem
Bart Van Teutem

"Focused on results, driven by creativity."

Hayley Barnes
CEO & Owner

"Building growth stories with passion and precision."

What We Stand For

Our principles shape our vision, fuel innovation, and drive meaningful success.

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Let’s Talk

Looking for a results-driven digital marketing agency? Contact us today to see how we can grow your business.

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