AI in Marketing: What to Watch and How to Excel in 2025
Want to stay ahead in 2025? AI marketing is transforming how brands connect with their audiences. In this post by Marketlyft Co-Founder Martijn van Horssen, you’ll discover the AI-driven marketing trends set to shape this year—and beyond—from hyper-personalization and real-time insights to AI-driven influencers and voice search.
5 Hidden Mistakes That Are Killing Your Email Open Rates (And How to Fix Them)
Struggling with low email open rates? Discover five hidden mistakes that could be hurting your performance—and download our infographic to learn how to fix them and boost engagement.
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Lead Scoring with HubSpot: Identify High-Intent Leads on Autopilot
Chasing unqualified leads wastes time and slows sales. We explore how HubSpot’s lead scoring can help identify high-converting prospects for greater efficiency.
Demand Generation vs. Lead Generation: What’s The Difference, And Why Do You Need Both?
Confusing lead generation with demand generation leads to unqualified prospects and long sales cycles. This blog explores how balancing both improves lead quality and accelerates sales.
“Sales people are lazy and don’t put the work in. Or do they?”
Are salespeople really lazy, or is there more behind the stereotype? In this blog we explain the possible misconception of this stigma and dive deeper into what's really going on.
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Marketlyft's Three Essentials for Strategic Growth: Have you got Insight, Promise, and Proof?
Whether you’re selling hotdogs, hot yoga classes, or the hottest new SaaS technology, you’ll need a strategic approach if you want to rise above the noise and connect with your audience effectively. And without a connection, there’s unlikely to be any growth.
The Key to Growth Marketing Success: Defining Your Target Audience
Always start with the foundation before you build. Create clear personas and make sure you exactly know who your audience is and whom you would like to target. I will explain to you why this is so important and how you achieve this.
