How AI Is Changing B2B Marketing (Without Losing the Human Touch)
When every brand uses the same AI tools, who stands out? Marketlyft’s co-founder Madelon shares how her team blends AI with creativity to connect, convert and stay authentic in B2B marketing.
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Lead Scoring with HubSpot: Identify High-Intent Leads on Autopilot
Chasing unqualified leads wastes time and slows sales. We explore how HubSpot’s lead scoring can help identify high-converting prospects for greater efficiency.
Demand Generation vs. Lead Generation: What’s The Difference, And Why Do You Need Both?
Confusing lead generation with demand generation leads to unqualified prospects and long sales cycles. This blog explores how balancing both improves lead quality and accelerates sales.
“Sales people are lazy and don’t put the work in. Or do they?”
Are salespeople really lazy, or is there more behind the stereotype? In this blog we explain the possible misconception of this stigma and dive deeper into what's really going on.
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Marketlyft's Three Essentials for Strategic Growth: Have you got Insight, Promise, and Proof?
Whether you’re selling hotdogs, hot yoga classes, or the hottest new SaaS technology, you’ll need a strategic approach if you want to rise above the noise and connect with your audience effectively. And without a connection, there’s unlikely to be any growth.
The Key to Growth Marketing Success: Defining Your Target Audience
Always start with the foundation before you build. Create clear personas and make sure you exactly know who your audience is and whom you would like to target. I will explain to you why this is so important and how you achieve this.
From Zero to Hero: ChatGPT as Your Co-Pilot in Everyday Tasks
If you've heard of ChatGPT but haven't fully explored its capabilities, you're in for a treat! In a previous blog post, we discussed how ChatGPT can assist with research, but there's so much more this AI can do. Today, we'll explore various ways you can use ChatGPT as a co-pilot in your everyday life. Whether you're a tech enthusiast, a student, a home chef, or someone planning a trip, ChatGPT can be your trusty companion.
