Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

MARKETING & SALES OPTIMIZATION CASE STUDY

Magine Pro

How Marketlyft helped Magine Pro optimize their sales funnel, streamline lead qualification, and align marketing with inside sales to achieve a 34% MQL-to-SQL conversion rate.

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About Magine Pro

Magine Pro is a Sweden-based OTT platform provider that empowers media companies and content owners to launch and scale high-quality streaming services. Their proven end-to-end solution enables businesses to deliver and monetize live, linear TV, and on-demand content through branded, user-friendly apps, reaching audiences worldwide.

Discover Magine Pro

Challenge

Magine Pro partnered with Marketlyft to improve marketing and sales alignment, optimize lead management, and enhance brand recognition in a competitive industry. With lengthy sales cycles, the company sought to refine its sales funnel, strengthen lead nurturing, and improve marketing ROI. This required support in migrating to a more advanced CRM, optimizing paid and organic marketing, and creating content that effectively engaged their target audience.

Solution

To optimize Magine Pro’s marketing and sales operations, we implemented a comprehensive strategy:

• Marketing Audit and Workshop

Conducted an in-depth review of Magine Pro’s marketing activities and led a collaborative workshop to generate fresh ideas and develop a strategy for targeting their Ideal Customer Profile (ICP).

• Hubspot CRM Migration and Lead Scoring:

Transitioned Magine Pro to HubSpot, introducing structured lead scoring and automated workflows to improve funnel efficiency and operations for their in-house marketing and sales team.

• Data Enrichment & Funnel Support:

Cleaned and enriched Magine Pro’s CRM data, ensuring accurate targeting and segmentation for better lead qualification.

• Content & Nurture Strategy:

Supported on-going campaigns and developed new high-impact content alongside Magine Pro’s marketing team - including video interviews, blogs, case studies, and gated assets - while implementing targeted email nurture flows to keep prospects engaged and accelerate conversions.

• ABM Campaign:

Collaborated with Magine Pro to develop a targeted ABM strategy, integrating Salesforce and LinkedIn to enhance inside sales efforts and improve go-to-market execution.

• Social Strategy Support:

Refined Magine Pro’s LinkedIn strategy to enhance page visibility, boost engagement, and grow followers.

• Paid Campaign Management:

Managed Google Ads and LinkedIn campaigns, optimizing targeting to increase high-quality leads and brand engagement.

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✔

Clarified Heartbeat
Media's brand positioning

✔

Equipped sales team
with pitch and materials

✔

Delivered an
actionable go-to-market plan

Result

Our partnership with Magine Pro has delivered measurable improvements in marketing and sales funnel optimization, strengthening their go-to-market strategy and inside sales capabilities. Collaborating closely with their in-house team, we implemented a targeted content strategy and migrated their CRM to HubSpot, introducing structured lead-scoring and automation to enhance funnel efficiency. These efforts contributed to a 34% MQL-to-SQL conversion rate within the year.

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Refining their LinkedIn strategy further strengthened their brand presence, leading to a 6.18% increase in organic followers and greater audience engagement. Paid campaigns played a pivotal role in marketing and sales funnel optimization, with Google Ads qualifying 35% of leads as MQLs and 12% progressing to sales opportunities, while LinkedIn Ads converted 79% of leads into MQLs, ensuring a steady pipeline of high-quality prospects.

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By implementing optimized nurture flows, Magine Pro kept prospects engaged, achieving an average email open rate of 39.25% and a click-through rate of 20.5%, - well above industry benchmarks. This strategic alignment of marketing and sales funnel optimization not only improved lead generation and conversion efficiency but also provided a scalable foundation for sustained B2B growth.

“Magine wanted to strengthen its inside sales and go-to-market capability — we really needed to focus on growing our funnel and leads. After meeting Martijn and Madelon at IBC, what made Marketlyft excel wasn't just their technical delivery of inside sales and CRM setup. It was their deep expertise in the media, entertainment, and technology market segment that helped us define a truly relevant go-to-market plan. Their 17+ years of experience is invaluable, and they bring real energy, drive, and enthusiasm to the table.”

Matthew Wilkinson

CEO, Magine Pro

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Learn how Marketlyft can help your business grow with our B2B growth marketing strategies

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