Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

B2B MARKETING & SDR ENABLEMENT CASE STUDY

Consult Red

Scaling B2B Growth with Targeted ABM, SDR Support, and Full-Funnel Campaigns

Start Nurturing Leads

About Consult Red

Consult Red is a trusted technology innovation partner that helps companies bring intelligent, secure, and connected products to market. With deep expertise in embedded systems and broadband, the company has evolved into a full-stack R&D partner, trusted by leading telcos, media companies, and manufacturers worldwide.

Discover Consult Red

Challenge

Despite a strong reputation in broadband and media technology, Consult Red wanted to expand into new industries, boost visibility in untapped markets, and shorten lengthy sales cycles. They needed a partner who could work alongside their in-house team to provide extra capacity and bring more structure, strategic clarity, and industry expertise. The goal was to strengthen their marketing foundation, align campaigns with commercial goals, improve lead nurturing across the buyer journey, and deliver targeted outbound ABM campaigns to better engage priority accounts.

Solution

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Consult Red brought in Marketlyft to boost their B2B marketing and sales efforts across four key areas:

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  • Strategic Targeting & ABM
    We work closely with Consult Red’s marketing team to refine ICPs, segment audiences, and prioritise high-value accounts in broadband, media, and industrial markets. Campaign messaging is tailored to address business challenges directly, resulting in more relevant outreach and stronger engagement from decision-makers.

  • SDR Support & Lead Nurturing
    Our SDR and HubSpot specialists support Consult Red in identifying and qualifying new contacts, building nurturing workflows, and re-engaging dormant leads already in their CRM. By working closely with their commercial team, we’re improving lead handover and ensuring higher-quality conversations with prospects.

  • Full-Funnel Campaign Execution
    We deliver integrated campaigns, from thought leadership and event follow-ups to outbound email and LinkedIn messaging, designed to spark interest and build intent. Performance data is tracked in real time, enabling us to focus effort on the tactics generating the best results.

  • Paid Media Activation
    To complement organic and outbound efforts, we support Consult Red with paid campaigns across Google and LinkedIn. Using precise audience targeting and benefit-led messaging, we drive qualified traffic into the funnel and raise awareness among high-priority personas.

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Campaigns focused on strategic business goals

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Clear alignment between marketing and sales

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Strategic ABM & lead nurturing

Result

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Although still in the early stages, the partnership is already delivering meaningful results. Consult Red now benefits from:

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  • Clearer campaign focus tied directly to strategic business goals
  • Stronger alignment between marketing and sales, improving lead progression
  • A repeatable, structured approach to ABM and lead nurturing that can scale with growth plans
  • Greater reach and engagement across carefully target audiences
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As campaigns continue, we’re tracking performance metrics closely and refining tactics to build on early successes. With Marketlyft’s support, the internal team has more space to focus on high-value strategic priorities, while benefiting from additional marketing execution capacity and industry-specific insight to help accelerate growth.

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"Our work with Consult Red is about bringing structure, focus, and momentum. We’ve helped turn strategy into campaigns that connect marketing more directly to sales. Our role is to act as an extension of their team, providing the capacity and industry insight they need to scale what’s working and confidently reach new markets.”

Madelon Olsthoorn

Co-Founder, Marketlyft

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Learn how Marketlyft can help your business grow with our B2B growth marketing strategies

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Looking for a results-driven digital marketing agency? Contact us today to see how we can grow your business.

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