Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

B2B GROWTH MARKETING SUCCESS STORY

Media Distillery

Discover how partnering with Marketlyft helped Media Distillery refine their marketing strategy, boost engagement, and increase website traffic by 170%.

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About Media Distillery

Media Distillery uses cutting-edge AI technology to help TV operators, broadcasters, and streaming platforms enhance viewer experiences. Their solutions automatically analyze video content to identify topics, correct electronic program guides (EPGs), detect ad breaks, and generate preview clips. This enables viewers to find relevant content more quickly and enjoy a more engaging viewing experience.

Discover Media Distillery

Challenge

Media Distillery is well-regarded in the media tech industry for its award-winning EPG Correction solution, but in 2023, it faced the challenge of raising awareness for two newly launched products. With plans to expand into new markets and target OTT service providers, the company needed to shift its marketing focus. Media Distillery’s existing strategy was primarily event-driven, with limited emphasis on content-based lead generation or nurturing. Additionally, their CRM system lacked automation, and there were questions about the accuracy of their lead data. To overcome these challenges and drive scalable growth, Media Distillery partnered with Marketlyft to refine their marketing strategy and approach, enhance lead generation, and improve data management.

Solution

To address address these challenges, Marketlyft provided a comprehensive solution:

• CRM Migration

We facilitated a full migration from Mailchimp to HubSpot CRM, setting up a strong foundation for automated marketing and lead nurturing.

• Contact Database Cleansing & Enrichment

Our team cleaned and enriched 100% of Media Distillery’s existing database, ensuring accurate and actionable lead data.

• Paid Ad-Campaign Strategy & Execution:

Executed targeted paid ad campaigns on both LinkedIn and Google to increase visibility and generate high-quality leads, refining the approach based on the results seen.

• Content Strategy & Creation:

We developed a content strategy that included publishing frequent blogs, e-books, social posts, email campaigns, infographics and newsletters, all tailored to engage Media Distillery’s target audience and boost lead generation.

• Social Media Strategy:

Developed a LinkedIn strategy with a mix of product, company, and thought leadership posts, boosting visibility, engagement, and follower growth through consistent, targeted campaigns.

• Lead Nurturing Implementation:

Our writing and CRM experts worked together to implement and regularly refine lead nurturing through automated emails, marketing workflows, and a lead scoring system within Hubspot.

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Clarified Heartbeat
Media's brand positioning

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Equipped sales team
with pitch and materials

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Delivered an
actionable go-to-market plan

Result

In just one year of working with Marketlyft, Media Distillery has seen remarkable growth in key areas of its marketing approach. Since refining targeting strategies and enhancing content, Media Distillery has seen a 170% increase in website traffic, along with a boost in LinkedIn engagement. With 513,280 impressions and 2,828 reactions on LinkedIn, coupled with a 27% increase in followers, their digital presence has grown significantly. Additionally, a focused approach to lead generation contributed to an increase in prospect meetings for a key offline event

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Building on the success of the initial partnerhip, Media Distillery has extended its partnership with Marketlyft, Media Distillery has extended its partnership with Marketlyft, continuing to leverage their expertise as a virtual marketing team. Marketlyft now drives ongoing marketing initiatives, managing social media messaging, blog posts, gated thought leadership content, and paid advertising. This long-term partnership is helping Media Distillery strengthen its market position, deepen audience engagement, and establish a solid foundation for sustained success.

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“There has been a step-change in the way we present our brand and expertise to the world since Marketlyft came on board. The team’s technical and practical experience with CRM management is helping us accelerate lead generation and sales conversion. Above all, they are easy to work with, flexible and focused on helping us to achieve our goals."

Roland Sars

CEO, Media Distillery

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Learn how Marketlyft can help your business grow with our B2B growth marketing strategies

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