Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

BRAND POSITIONING & GROWTH MARKETING CASE STUDY

Heartbeat Media

How Marketlyft’s brand positioning and sales enablement work laid the foundation for pipeline growth and market impact.

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About Heartbeat Media

Heartbeat Media partners with streaming services to streamline content operations, enhance user experiences, and optimize CMS workflows. Their flexible, collaborative approach helps OTT platforms scale more efficiently in a fast-moving market.

Discover Heartbeat Media

Challenge

Heartbeat Media partnered with Marketlyft to increase their visibility in a competitive B2B streaming tech market by refining their positioning and improving how they communicated their value. Heartbeat Media were looking to translate strong strategic thinking into clear, effective execution across content, campaigns, and sales enablement that would support long-term growth and stronger market engagement.

Solution

To support Heartbeat Media’s goals, we took a structured and collaborative approach:

We delivered a tailored, interactive workshop series focused on: 

  • Aligning marketing goals and KPIs with broader business objectives.
  • Conducting market research and developing buyer personas to ensure messaging resonated with target audiences.
  • Analyzing the competitive landscape and refining brand positioning to help Heartbeat Media stand out.
  • Optimizing sales and campaign content for clarity and performance.
  • Identifying funnel bottlenecks and applying our proven growth methodology to remove friction.

Execution support at Industry event:

  • Facilitated in-person meetings, strategic introductions, and brand visibility at NAB.
  • Developed a actionable engagement plan to support lead generation before, during, and after the event.
  • Continued post-event nurturing through tailored follow-ups to convert interest into opportunities.

Deliverables included: 

  • A refreshed, actionable messaging framework to guide marketing and sales efforts.
  • A practical event engagement and follow-up plan, aligned with sales goals to maximise post-event impact. 
  • A revised B2B company presentation deck, featuring clear use cases, relevant case studies, and a compelling elevator pitch to help Heartbeat Media’s sales team engage prospects more effectively.
  • Ongoing reporting and analysis to measure impact and inform future optimisation.

‍

✔

Clarified Heartbeat
Media's brand positioning

✔

Equipped sales team
with pitch and materials

✔

Delivered an
actionable go-to-market plan

Result

Heartbeat Media came away with a sharper understanding of how to position themselves in the market and communicate their value more effectively. Backed by the audience insights and refined messaging framework we developed together, they gained greater clarity on what sets them apart.
With a clear go-to-market plan and updated sales collateral, including a refreshed company deck and use case-driven content, the team is now better equipped to engage potential customers and turn interest into real opportunities.
The project followed Marketlyft’s structured, outcome-focused process, ensuring every activity aligned with Heartbeat Media’s broader growth objectives and long-term sales strategy. By working closely with their team, we helped provide the tools, confidence, and direction they needed to move forward with clarity and momentum.

‍

“Marketlyft boasted our reach and presence in our industry. Through their personalized approach, Madelon, Martijn, and the team efficiently allocated our resources to maximize our pipeline of qualities leads.”

Raymond Hussain

Co-Founder of Heartbeat Media

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Media Distillery

Discover how partnering with Marketlyft helped Media Distillery refine their marketing strategy, boost engagement, and increase website traffic by 170%.

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Magine Pro

How Marketlyft helped Magine Pro optimize their sales funnel, streamline lead qualification, and align marketing with inside sales to achieve a 34% MQL-to-SQL conversion rate.

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Wiztivi

Discover how Wiztivi partnered with Marketlyft to enhance B2B lead generation, achieving a 59.75% increase in website traffic, and a 370% rise in case study views.

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Learn how Marketlyft can help your business grow with our B2B growth marketing strategies

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