Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

B2B VIRTUAL GROWTH MARKETING TEAM CASE STUDY

Matchpoint

Discover how Marketlyft supports Matchpoint as its virtual marketing team, helping define positioning, strengthen CRM foundations, and build consistent market visibility.

Start Nurturing Leads

About Matchpoint

Matchpoint is an end-to-end automated media supply chain built by industry leaders to help publishers and media companies launch, manage, and deliver content to digital platforms quickly and affordably. The platform enables customers to launch streaming businesses across independent D2C apps and platforms such as Tubi, Samsung, and Vizio in significantly shorter timeframes, without the need for extensive internal technical resources.

Discover Matchpoint

The Challenge‍

When Matchpoint engaged Marketlyft, marketing wasn’t yet set up to support their growth ambitions. While the team had strong technology and deep industry expertise, they lacked clear positioning, a sales-supportive website, and a CRM setup that could actively support growth.

As a US-based business focused primarily on the American market, with ambitions to expand into Europe, Matchpoint needed to build credibility and visibility in a competitive media technology landscape. With no internal marketing team in place, Matchpoint needed more than ad-hoc support. They needed a trusted partner to put the foundations in place and operate as a consistent, hands-on marketing function.

The Solution‍

Marketlyft acts as Matchpoint’s virtual marketing team, building the foundations, and delivering day-to-day execution and optimisation across marketing, CRM, content, and event communication.‍


Positioning, messaging and website

We began by helping Matchpoint clearly articulate who they are, what they offer, and how they should show up in the market.

  • Ran a positioning and messaging workshop to define Matchpoint’s value proposition and narrative.
  • Guided a light brand refresh in collaboration with a specialist partner.
  • Rewrote all website copy to clearly articulate Matchpoint’s expertise and support sales conversations.
  • Optimised website content for SEO to improve visibility and discoverability.

The result was a website that no longer described features in isolation, but instead supported credibility, clarity, and commercial conversations.


CRM migration and marketing foundations ‍

To support scalable growth and closer sales alignment, we put the right CRM foundations in place.

  • Migrated the CRM from what the company was using to a more credible and commercially viable one.
  • Cleaned and structured existing data.
  • Implemented onboarding workflows and CRM best practices.
  • Supported ongoing CRM and marketing operations.

This transformed the CRM from a static database into an active growth and coordination tool that supports both marketing and sales on an ongoing basis.


Always-on marketing and event support‍

With no internal marketing team, Marketlyft provides consistent, hands-on execution across all Matchpoint channels and touchpoints.

  • Weekly LinkedIn content to build brand visibility and consistency.
  • Regular blogs, newsletters, and targeted email campaigns.
  • End-to-end support for key industry events including IBC and CES, covering messaging, outreach, and follow-up.
  • Video content creation around IBC to extend event impact across social and sales activity.

✔

80%

growth in Linkedin followers

✔

40%+

email open rate on 1-to-1 ABM outreach

✔

13%

reply rate for meeting-booking campaigns

The Result

Since partnering with Marketlyft, Matchpoint has built steady momentum across brand visibility, engagement, and marketing foundations. What began as fragmented activity is now an ongoing, structured marketing engine that continues to support sales after only 9-months.

‍

Matchpoint’s LinkedIn presence has grown significantly, with followers increasing by 80%, helping strengthen visibility and credibility in the market. Email performance has also improved as communication has become more regular and targeted. Matchpoint’s newsletters are now achieving a 24.9% open rate and 7.79% click-through rate, showing stronger engagement from the growing database.

‍

These stronger foundations are also supporting more effective sales activation around key events. In 1-to-1 ABM outreach designed to secure meetings, campaigns have delivered 40%+ open rates and a 13% reply rate, helping turn event activity into real sales conversations. At IBC in particular, clearer messaging and more coordinated outreach helped Matchpoint generate strong meeting engagement, which the team directly attributes to the marketing support in place.

‍

Alongside this, the CRM now functions as an active growth tool rather than a static database, improving visibility, coordination, and follow-up between marketing and sales. With Marketlyft continuing to act as Matchpoint’s virtual marketing team, the business now has a stronger platform for ongoing growth in the US and future expansion into Europe.

‍

“Matchpoint was able to jump in and start producing results for us immediately. They were instrumental in helping us launch and now providing the lead generation and content support we need as we move into our next stage of growth.”

- Michele Edelman, EVP Technology and GM, Matchpoint

‍

More B2B Lead Generation Success Stories

View All
CinemaNext | Marketlyft Case Study

CinemaNext

See how Marketlyft worked with CinemaNext to clarify strategic priorities and shape a forward-looking vision for growth.

Learn More

Consult Red

How Marketlyft helped Consult Red scale B2B growth through targeted ABM, SDR support, and full-funnel campaigns.

Learn More

Rompa

How Rompa partnered with Marketlyft to rebuild their content engine, modernise their CRM, and accelerate lead generation - growing their LinkedIn audience past 10,000 and achieving email open rates of up to 48%.

Learn More

Media Distillery

Discover how partnering with Marketlyft helped Media Distillery refine their marketing strategy, boost engagement, and increase website traffic by 170%.

Learn More

Magine Pro

How Marketlyft helped Magine Pro optimize their sales funnel, streamline lead qualification, and align marketing with inside sales to achieve a 34% MQL-to-SQL conversion rate.

Learn More

Wiztivi

How Marketlyft helped Wiztivi accelerate B2B lead generation, driving 59.75% website traffic growth and a 370% increase in case study views.

Learn More

Heartbeat Media

How Marketlyft’s brand positioning and sales enablement laid the foundation for Heartbeat Media’s pipeline growth and market impact.

Learn More

Learn how Marketlyft can help your business grow with our B2B growth marketing strategies

Accelerate Your Growth

Let’s Talk

Looking for a results-driven digital marketing agency? Contact us today to see how we can grow your business.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
ServicesCase StudiesAbout UsResourcesTalk To An ExpertBusinesscard login

Marketlyft is a results-driven digital marketing agency specializing in lead generation, CRM optimization, and sales alignment for growing businesses.

©Marketlyft , All rights reserved.