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Generate leads
Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching....view more
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Increasing Brand Awareness
Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and..view more
Drive Sales
At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create..view more
Market research says:
For a client we realised:
Customers
A Success Story with 24i
24i, a leading global provider of OTT and TV Everywhere solutions, is known for its innovative suite of products. However, amidst a competitive landscape and the ever-evolving nature of the tech industry, the company found itself at a crossroads. Enter Marketlyft, with a potent mix of strategic insight, industry expertise, and data-driven tactics, all empower 24i’s marketing approach.
Challenge..view more
A Success Story with 24i
24i, a leading global provider of OTT and TV Everywhere solutions, is known for its innovative suite of products. However, amidst a competitive landscape and the ever-evolving nature of the tech industry, the company found itself at a crossroads. Enter Marketlyft, with a potent mix of strategic insight, industry expertise, and data-driven tactics, all empower 24i’s marketing approach.
Challenge
Despite a comprehensive product line and a solid reputation within the industry, 24i's lead generation efforts were not delivering the desired results. Their marketing funnel lacked the vigor necessary for capturing high-quality leads consistently. The need of the hour was to refine their strategy to enhance lead generation and, ultimately, conversion rates.
Solution
Marketlyft stepped in, equipped with a comprehensive understanding of both the tech industry and the mechanics of effective lead generation. We began with an extensive Marketing Audit, evaluating 24i's existing strategies, identifying gaps, and outlining the roadmap for optimized lead generation. After this Marketlyft proceeded with the Growth Funnel and the SDR Services to optimize the results.
Strategic Marketing Blueprint
Diving headfirst into growth strategies without understanding the current state of your marketing and sales can be like venturing into uncharted waters without a map. That's where Marketlyft's Marketing Audit steps in as your compass. Custom-tailored to your organization's needs, our audit is more than a mere service; it's a mission. A mission to spot and fill the gaps that might be causing your commercial challenges.
This audit isn't just about identifying problems, but about unlocking clarity. We delve deep into your company's marketing efforts, SDR processes, systems, and even those sneaky external factors influencing your business. By doing so, we ensure that your company is well-equipped to generate and capture leads effectively. The goal? To set a solid foundation on which we can build transformative growth strategies tailored just for your business.
Ascending Growth Funnel
In the complex landscape of B2B marketing, the growth funnel, particularly the journey from a Marketing Qualified Lead (MQL) to a Sales Qualified Lead (SQL), is an essential strategic framework. It's not merely a buzzword, but a critical process that allows us to trace a potential customer's path from initial interest to an eventual sales opportunity.
An MQL is a lead who has engaged with your marketing efforts and shown a level of interest that indicates a higher likelihood of becoming a customer than a typical lead. However, the transition from an MQL to an SQL, a lead that the sales team agrees is ready for a direct follow-up, is a pivotal phase where marketing truly earns its stripes.
The marketing growth funnel maps out this MQL-to-SQL journey. It involves nurturing the MQLs with targeted content, relevant communications, and personalized interactions, slowly moving them down the funnel until they reach the SQL stage.
This journey's efficient management is crucial, as it defines the quality of leads that reach your sales team, thereby directly impacting your conversion rates and revenue. Hence, a well-defined marketing growth funnel is a game-changer - it ensures your marketing efforts align seamlessly with your sales objectives, leading to higher conversion rates and business growth.
Growth Funnel How to
Email Marketing/Nurturing
We will create email marketing campaigns to promote products or services, build relationships with customers, and nurture leads.
Analytics & Reporting
We will track and analyze the performance of marketing campaigns, providing regular reports to clients and making recommendations for improvement.
Content Creation
Experience Marketlyft's content magic: skillfully crafted blog posts, engaging social media, captivating newsletters, immersive videos, and infographics.
Content Creation
Experience Marketlyft's content magic: skillfully crafted blog posts, engaging social media, captivating newsletters, immersive videos, and infographics.
Analytics & Reporting
We will track and analyze the performance of marketing campaigns, providing regular reports to clients and making recommendations for improvement.
Email Marketing/Nurturing
We will create email marketing campaigns to promote products or services, build relationships with customers, and nurture leads.
Nurturing & Sales Development
Sales Development Representative (SDR) services are an integral part of the marketing growth funnel, especially in the pivotal phase of nurturing leads and qualifying them for sales. In the context of transitioning from Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs), SDRs play an invaluable role.
Through personalized communication, content sharing, and consistent follow-ups, SDRs ensure these MQLs are adequately nurtured and engaged. Moreover, it's the SDRs' responsibility to assess the readiness of these leads for a sales approach. SDR services are not just about filling the sales pipeline; they're about enriching it with quality leads that are primed for conversion. By providing an empathetic human touch in an otherwise digital journey, SDR services add tremendous value, ensuring that your business nurtures leads effectively, identifies the right prospects, and propels sustainable growth.
Nurturing & Sales Development
Targeted email campaigns
Automated workflows
A/B testing and optimization
Compelling Content Creation
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Lead generation
Lead scoring tools
CRM Management
Reporting and analysis
Customized qualification criteria
Martijn van Horssen
Co-Founder
Seasoned Entrepreneur
AI Evangelist
Martijn van Horssen, the co-founder of Marketlyft and former co-founder and CEO of 24i, is a respected business strategist and tech leader known for driving growth and innovation. In his new role at Marketlyft, Martijn leverages his expertise in business strategy and tech to create strategies that align with organizational goals, driving sustainable growth in an evolving marketplace. With deep knowledge of technology and AI, he empowers businesses to seize growth opportunities with agility and foresight. Martijn's growth marketing approach allows businesses to confidently traverse the tech landscape, harnessing the power of innovation and recognizing untapped market opportunities, to drive impactful and sustainable expansion.
Madelon Olsthoorn, the driving force behind Marketlyft's growth engine, brings a wealth of marketing expertise to the table. As our co-founder and strategic mastermind, she crafts powerful growth strategies that propel businesses to new heights. With a keen understanding of market dynamics and a relentless focus on execution, Madelon is a marketing expert, orchestrating captivating campaigns and optimizing every aspect of the business playbook. Her winning formula? A potent blend of strategy and execution, a power that transforms plans into tangible results, fueling businesses toward unparalleled success.
Madelon Olsthoorn
Co-Founder
Experienced CMO
Passionate about Growth
AI in Marketing: What to Watch and How to Excel in 2025
Want to stay ahead in 2025? AI marketing is transforming how brands connect with their audiences. In this post by Marketlyft Co-Founder Martijn van Horssen, you’ll discover the AI-driven marketing trends set to shape this year—and beyond—from hyper-personalization and real-time insights to AI-driven influencers and voice search.
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Lead Scoring with HubSpot: Identify High-Intent Leads on Autopilot
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