Generate Leads

Unlocking your business's potential isn't just about generating leads; it's about cultivating these prospects until they're ready for your sales team. That's where Marketlyft steps in - turning Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). We're not just about catching a bunch of leads; we're about ensuring these leads are nurtured and primed to become your next loyal customers. That's the power of Marketlyft - creating connections that count and convert.

Increase Brand Awareness

Creating connections and converting leads are significant, but there's something more we do at Marketlyft: we help elevate your brand visibility to new heights. In a saturated digital landscape, standing out isn't just a luxury; it's a necessity. By strategizing and implementing high-impact marketing and sales activities, we ensure your brand doesn't just become another name in the crowd. It becomes a recognizable entity. With Marketlyft, you're not just getting leads and conversions; you're building a brand legacy that endures.

Drive Sales

At Marketlyft, we understand that all our efforts and activities ultimately converge on a singular point - boosting your sales. By crafting the perfect storm of targeted content, generating qualified leads, nurturing these potential customers, and strengthening your brand's presence, we create a sales acceleration engine for your business. With Marketlyft, sales growth isn't a far-off goal; it's an integral part of the journey we embark on together.

B2B LEAD GENERATION CASE STUDY

Media Distillery

Discover how partnering with Marketlyft helped Media Distillery refine their marketing strategy, boost engagement, and increase website traffic by 170%.

Start Nurturing Leads

About Media Distillery

For over 15 years, Wiztivi has been a leader in video UI/UX innovation and cloud gaming solutions, partnering with top telecom and media companies worldwide.

They provide cutting-edge solutions for multi-platform video applications and deliver high-quality, seamless cloud gaming experiences.

Wiztivi combines deep industry expertise with a passion for crafting engaging customer experiences.

Discover Wiztivi

Challenge Wiztivi Faced

Wiztivi sought to expand its global presence, increase product visibility to a wider audience including media companies seeking to publish OTT content, and generate high-quality leads to fuel their growth. 



The challenge was to boost website traffic, grow LinkedIn engagement, and create compelling content that resonated with their target audiences. 


They partnered with Marketlyft to elevate their marketing efforts, combining organic and paid strategies, and leveraging digital advertising to reach the right audiences and enhance brand recognition.

Solution

To address Wiztivi’s challenges, we implemented a tailored strategy that combined strategic guidance with hands-on execution:

• Marketing Audit and Workshop

Conducted an in-depth review of Wiztivi’s marketing activities, leading a collaborative workshop to generate fresh ideas and develop a strategy to  spotlight their products.

• CRM Optimization

Streamlined Wiztivi’s HubSpot CRM with automation to improve efficiency for their in-house marketing team.

• Data Enrichment

Cleaned and enriched their database, ensuring more accurate targeting and higher engagement in campaigns.

• Lead Scoring Implementation

Introduced a lead scoring system to prioritize high-value leads, improving alignment between MQLs and SQLs and advancing prospects through the funnel.

• Enhanced Email Nurturing

Designed and optimized new, targeted email nurture flows to keep leads engaged, build relationships, and accelerate conversions.

• Content Creation and Repurposing

Developed video interviews, blogs, case studies, social posts, newsletters, awards entries, and gated assets like eGuides. Additionally, repurposed existing content with a fresh angle to extend its lifecycle and drive renewed engagement.

• Social Media Strategy

Crafted a cohesive LinkedIn strategy, boosting visibility, engagement, and follower growth through consistent, targeted posting and campaign efforts.

• Paid Campaign Management

Led Google Ads and LinkedIn campaigns to increase brand awareness and generate high-quality leads through precision targeting.

• Campaign Support

Managed ABM campaigns and promoted in-person event attendance, driving meaningful connections and boosting lead generation.

59.75%

Increase in
Overall website traffic

88%

Increase in
Traffic to Wiztivi’s solutions page

370%

Increase in
Existing case study views

Result

Within just six months of partnering with Marketlyft, Wiztivi is seeing tangible gains across their entire marketing ecosystem. Refined data and nurturing strategies are elevating email open rates, proving the impact of precise targeting and more engaging content.

‍

Meanwhile, a stronger focus on paid digital campaigns has driven a remarkable

59.75% increase in overall website traffic, with an 88% increase in traffic to Wiztivi’s solutions page.

‍

More targeted LinkedIn advertising also contributed to a

370% increase in existing case study views, alongside a 185% growth in case study-related web traffic.





A more consistent posting schedule on Wiztivi’s LinkedIn, developed in close collaboration with their in-house team, is deepening audience engagement, expanding their community of followers, and boosting overall visibility. By highlighting their team, sustainability initiatives, and values-driven culture, we’re humanizing the brand and shifting focus beyond sales - positioning Wiztivi as a company people want to work with. Meanwhile, improved lead funnel efficiency and strategic in-person event promotions are producing a measurable rise in marketing-qualified leads (MQLs), setting the stage for sustained growth.

‍

By integrating new strategies, richer content, and tighter audience targeting with Marketlyft, Wiztivi is strengthening its market position and establishing a solid foundation for future success.

“The Marketlyft team is proactive, knowledgeable and professional. They have helped us to really refocus the way we communicate with the market and to think carefully about where best to target our efforts for highest reward. In the first six months working together we've seen a marked increase in traffic to our website, engagement with our social media channels, and both the volume and quality of leads we're generating. Thanks to Marketlyft's database analysis and cleaning, we now have full confidence in the accuracy of contacts held in HubSpot. Their support in generating meetings has given us some of our most successful industry events ever in terms of prospect meetings.”

Jeroen Van Vliet

Wiztivi

See More B2B Lead Generation Success Stories

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Magine Pro

Discover how Marketlyft helped Magine Pro optimize their sales funnel, streamline lead qualification, and align marketing with inside sales to achieve a 34% MQL-to-SQL conversion rate.

Learn More

Media Distillery

Discover how partnering with Marketlyft helped Media Distillery refine their marketing strategy, boost engagement, and increase website traffic by 170%.

Learn More

Magine Pro

Discover how Marketlyft helped Magine Pro optimize their sales funnel, streamline lead qualification, and align marketing with inside sales to achieve a 34% MQL-to-SQL conversion rate.

Learn More

Learn how Marketlyft can help your business grow with our B2B growth marketing strategies

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